1 Jan 2026
AI-Driven Psychological and Contextual Marketing: Nudging Sustainable Consumer BehaviorPublisher siteAdvances in Science, Technology & Innovation/Advances in science, technology & innovation, AI in Service Interactions
Active, last published 2026
In technology adoption and user behaviour
Ilham El
Haraoui
Scholar“Research focused on Technology Adoption and User Behaviour and adjacent fields.”
Ibn Tofail University
Morocco
Claim Your ProfileMorocco1
H-index
4
Citations
Ilham has not officially claimed their profile. If you are Ilham, claim it free.
Claim Your Profile
Pioneer
LOCKED
Pathfinder
LOCKED
Scholar
EARNED
Innovator
LOCKED
Inventor
LOCKED
Catalyst
LOCKED
Expert
UPGRADE
01 · About the work
What I study
lham El Haraoui is a researcher working on Technology Adoption and User Behaviour. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Ilham's work has been cited 4 times across 4 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Technology Adoption and User Behaviour×3Taxation and Compliance Studies×3Consumer Retail Behavior Studies×3Customer Service Quality and Loyalty×2Online and Blended Learning×2
04 · Where I am
Affiliations
Affiliation on published researchUniversité Ibn-Tofail, MoroccoDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
7 works15 Nov 2025
The Impact of Emotional Intelligence on Adaptive Selling Behavior and Sales Performance: The Mediating Role of Customer-Oriented SellingPublisher siteJournal of Global Marketing, Consumer Retail Behavior Studies
28 Jun 2024
A Systematic Review of Augmented Reality Experiential MarketingPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Technology Adoption and User Behaviour
26 Mar 2024
Phygital learning in Moroccan higher education and its impact on student satisfactionPublisher siteRevue Management & Innovation, Online and Blended Learning
26 Aug 2023Open access
Exploration de l'Impact du Comportement du Personnel en Contact sur la Fidélité de la Clientèle Bancaire : Modélisation par les équations structurellesPublisher siteZenodo (CERN European Organization for Nuclear Research), Transport and Economic Policies
25 Aug 2023Open access1cites
Étude empirique sur l'adoption des services bancaires mobiles au MarocPublisher siteHAL (Le Centre pour la Communication Scientifique Directe), Banking stability, regulation, efficiency
28 Feb 2023Open access1cites
L’impact de la qualité du service électronique sur l’intention d’achat des consommateurs : Le rôle médiateur de la satisfactionPublisher siteInternational Journal of Financial Studies Economics and Management, Customer Service Quality and Loyalty
Expert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
Are you Ilham?
Claim it to verify your details, connect with industry partners, and explore Fractional Domain Expert opportunities through MARATTO™.
African researchers are full of potential that too often goes unrecognised. Your MARATTO™ profile gives your work the commercial pathway it deserves.
Claim Your Profile
Free to claim · takes a minute to verify it’s you