article · Sustainability
Digital human resource management practices can help tourism and hospitality businesses sustain long-term competitive advantages. An investigation involving 313 middle and first-line managers from five-star hotels and category A travel agencies in Egypt assessed how electronic human resource management influences organisational performance. The systems examined cover digital recruitment, online staff training, and performance management software. Statistical analysis confirms that adopting electronic human resource management positively influences sustainable competitive advantage, sustainable innovation, and organisational agility. Furthermore, sustainable innovation and organisational agility act as mediators, meaning that digital management systems improve operational flexibility and innovative capacity, which in turn strengthen competitive standing. Incorporating digital tools across human resources departments helps enterprises streamline decision-making and operational effectiveness within the tourism and hospitality sector.
Tourism and hospitality businesses face increasing pressure to adapt swiftly to changing market conditions. By demonstrating that electronic human resource management directly strengthens organisational agility and sustainable innovation, this research shows how digital workplace systems contribute to enduring commercial success. Modernising workforce operations provides practical operational benefits beyond simple administrative efficiency.
This applied empirical research directly targets decision-makers, human resource directors, and management consultants within the hospitality and travel sectors. The findings support the deployment of commercial digital recruitment, virtual training, and workforce management platforms to build organisational agility and foster sustainable innovation. Because the findings are derived from real-world data from operational hotels and travel agencies, the insights are ready for immediate managerial implementation.
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This study attempts to examine the impact of electronic human resource management (E-HRM) systems on achieving a sustainable competitive advantage (SCA) in the tourism and hospitality industry by incorporating sustainable innovation (SI) and organizational agility (OA) as mediators. To survive, tourist and hospitality organizations must embrace digital transformation by using E-HRM practices such as digital recruiting, online training, and performance management tools. Organizations may improve their HR departments’ efficiency, effectiveness, and decision making, enhancing the overall organizational performance and preserving a sustainable competitive edge. Middle and first-line management of the five-star hotels and travel agencies in category A operating in Egypt were investigated. A PLS-SEM analysis was performed on 313 valid responses, gathered using WarpPLS 7.0. The findings revealed that E-HRM is positively associated with SCA, SI, and OA. Furthermore, there were positive associations between SI and OA and SCA. SI and OA were also shown to be mediators in the relationship between E-HRM and SCA. The study adds to the existing literature on how E-HRM impacts SI, OA, and SCA. The relationship between these components in hotels and travel agencies has not been the subject of any empirical research. The current study has addressed gaps by empirically analyzing these relationships in the context of Egyptian hotels and travel agencies. It integrates E-HRM, innovation, organizational agility, and competitive advantage within the context of sustainability in tourism and hospitality.
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DOI: 10.3390/su152316382
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