article · Technology in Society

A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspective

2026American University in Cairo

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Research topics

Virtual Reality Applications and Impacts
Cultural Differences and Values
Social Power and Status Dynamics

Sustainable Development Goals

Reduced Inequalities

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DOI: 10.1016/j.techsoc.2026.103357

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