2026
A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspectiveTechnology in Society, Virtual Reality Applications and Impacts
Active, last published 2026
In digital marketing and social media
Yousra
Bakr
“Research focused on Digital Marketing and Social Media and adjacent fields.”
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Citations
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Claim Your Profile01 · About the work
What I study
ousra Bakr is a researcher working on Digital Marketing and Social Media. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Yousra's work has been cited 85 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
05 · Research focus
Topics
Digital Marketing and Social Media×2Digital Communication and Language×2Technology Adoption and User Behaviour×1Consumer Behavior in Brand Consumption and Identification×1Environmental Sustainability in Business×1
06 · Where I am
Affiliations
CurrentlyAmerican University in Cairo, Egypt
Research themes (UN SDGs)
07 · Selected work
Recent publications
2026
Virtual advocates for sustainability: How influencer type and message congruence shape consumer responses in emerging marketsJournal of Retailing and Consumer Services, Media Influence and Health
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