16 Apr 2026
A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspectivePublisher siteTechnology in Society, Virtual Reality Applications and Impacts
Active, last published 2026
In consumer behavior in brand consumption and identification
Hakim
Meshreki
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
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01 · About the work
What I study
akim Meshreki is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Hakim's work has been cited 198 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×4Digital Marketing and Social Media×4Technology Adoption and User Behaviour×3Customer Service Quality and Loyalty×3Family Business Performance and Succession×3
04 · Where I am
Affiliations
Affiliation on published researchAmerican University in Cairo, EgyptDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
2 works10 Dec 20246cites
The Metaverse: A Liquid Consumer Utopia A Journey Into Gen Z's Usage Intention Behavior Using the TRAM ModelPublisher siteJournal of Consumer Behaviour, Technology Adoption and User Behaviour
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