In consumer behavior in brand consumption and identification
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
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oseph Njoroge Muiruri is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
Joseph's work has been cited 10 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
Research themes (UN SDGs)
African Journal of Tourism and Hospitality Management, Business Strategies and Innovation
International Journal of Applied Sciences in Tourism and Events, Digital Marketing and Social Media
African Journal of Hospitality Tourism and Leisure, Digital Marketing and Social Media
African Journal of Hospitality Tourism and Leisure, Digital Marketing and Social Media
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