Optimizing sustainability performance through digital dynamic capabilities, green knowledge management, and green technology innovation

Abstract

Despite the increasing focus on sustainability within the tourism and hospitality sector, there is still a substantial gap in understanding how digital dynamic capability impacts sustainable performance. Particularly, the mediating effects of green knowledge management and green technology innovation in this context have not been extensively investigated. Thus, this research seeks to examine how Digital Dynamic Capability (DDC) affects Sustainable Performance (SP) in the tourism and hospitality industries, with a focus on the mediation of Green Technology Innovation (GTI) and Green Knowledge Management. The study adopts a quantitative approach, employing the PLS-SEM technique and WarpPLS statistical software version 7.0. The research analyzes 430 survey responses from full-time employees at five-star hotels and top-tier travel companies (Category A) in Egypt. Results showed that DDC has a positive impact on SP, GKM, and GTI. Moreover, GKM and GTI also impact SP. Additionally, DDC has a significant influence on SP through GKM and GTI. The research has a substantial impact on Innovation Diffusion Theory and offers useful suggestions for tourism and hospitality organizations to sustain success in a competitive market.