article · Cogent Business & Management

Determinants of e-marketing adoption amongst small and medium tourism enterprises in Zanzibar: the moderating effect of dynamic capabilities

2026Open accessUniversity of Dar es Salaam

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Research topics

Technology Adoption and User Behaviour
Digital Marketing and Social Media
Business Strategies and Management Research

Sustainable Development Goals

Decent Work and Economic Growth

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DOI: 10.1080/23311975.2026.2647997

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