2 Sept 2026Open access
The Influence of Entrepreneurial Marketing on Sustainable Competitive Advantage in Tanzanian SMEs: A Lower-Order Dimensional AnalysisPublisher siteBusiness Management Review, Innovation and Socioeconomic Development
Active, last published 2026
In entrepreneurship studies and influences
Omari K.
Mbura
Scholar“Research focused on Entrepreneurship Studies and Influences and adjacent fields.”
University of Dar es Salaam
Tanzania
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01 · About the work
What I study
mari K. Mbura is a researcher working on Entrepreneurship Studies and Influences. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Omari's work has been cited 160 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Entrepreneurship Studies and Influences×10Innovation and Socioeconomic Development×9Digital Marketing and Social Media×8Business Strategies and Management Research×7Technology Adoption and User Behaviour×6
04 · Where I am
Affiliations
Affiliation on published researchUniversity of Dar es Salaam, TanzaniaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
7 works31 Aug 2026Open access
Do Dynamic Capabilities Moderate the Effect of Managerial Attitudes on E-Marketing Adoption? Evidence from Small and Medium Tourism Enterprises in ZanzibarPublisher siteBusiness Management Review, Technology Adoption and User Behaviour
26 Aug 2026Open access
The Influence of Managerial Attitudes and Dynamic Capabilities on E-Marketing Adoption Among Small and Medium Tourism EnterprisesPublisher siteArab Economic and Business Journal, Technology Adoption and User Behaviour
4 Jun 2026
Knowledge Constraints and SME Resilience in the Knowledge Economy: Seasonal Volatility as a Structural Stress Test in Floriculture MarketsPublisher siteJournal of the Knowledge Economy, Supply Chain Resilience and Risk Management
24 Mar 2026Open access
Determinants of e-marketing adoption amongst small and medium tourism enterprises in Zanzibar: the moderating effect of dynamic capabilitiesPublisher siteCogent Business & Management, Technology Adoption and User Behaviour
31 Dec 2024Open access
Leveraging Social Media Information for Small Tourism EnterprisesPublisher siteUniversity of Dar Es Salaam Library Journal, Digital Marketing and Social Media
26 Nov 2024
Continuous Social Media Use Intention in the Accommodation Sector Recovery during Post-Covid-19 Pandemic: Reflection on the Tanzania ExperiencePublisher siteORSEA Journal, COVID-19 Pandemic Impacts
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