20241cites
The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion IndustryThe Academic Journal of Contemporary Commerical Research, Digital Marketing and Social Media
Active, last published 2026
In technology adoption and user behaviour
Yasmine Ashraf
Sayed
“Research focused on Technology Adoption and User Behaviour and adjacent fields.”
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Claim Your Profile01 · About the work
What I study
asmine Ashraf Sayed is a researcher working on Technology Adoption and User Behaviour. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Yasmine's work has been cited 1 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
05 · Research focus
Topics
Technology Adoption and User Behaviour×2Digital Marketing and Social Media×1Consumer Perception and Purchasing Behavior×1Cyberloafing and Workplace Behavior×1Diverse Topics in Contemporary Research×1
06 · Where I am
Affiliations
CurrentlyBritish University in Egypt, Egypt
07 · Selected work
Recent publications
2025Open access
The Impact of Brand Authenticity on Purchase Intentionالمجلة العلمية للدراسات التجارية والبيئية, Consumer Perception and Purchasing Behavior
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