17 Nov 2024Open access
The mediating effect of blue ocean strategy on the relationship between management control system and competitive advantagePublisher siteData & Metadata, Customer Service Quality and Loyalty
Active, last published 2026
Rachid
Zammar
Scholar“Research profile drawn from open scholarly records.”
Mohamed I University
Morocco
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01 · About the work
What I study
research summary for Rachid Zammar will appear here once their profile is updated.
02 · Reach
Publication output and reach
Rachid's work has been cited 0 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
04 · Where I am
Affiliations
Affiliation on published researchMohamed I University, MoroccoDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
4 works18 Oct 2024
The Impact of Digital and Organizational Innovation on the Performance of Local SMEsPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Business and Economic Development
28 Jun 2024
Data-Driven Strategies for Enhancing Customer Retention in Moroccan TelecomsPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Customer churn and segmentation
13 May 2023Open access
Analyse des variables d'impact sur le comportement entrepreneurial en période de crise covid 19Publisher siteZenodo (CERN European Organization for Nuclear Research), COVID-19 Pandemic Impacts
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