27 Aug 2026Open access
Re-configuring customer value co-creation in the internet banking dyad: examining service quality, digital efficacy, flow experience and E-satisfactionPublisher siteCogent Business & Management, Service and Product Innovation
UniversitiesPaul Mukucha
Active, last published 2026
In consumer behavior in brand consumption and identification
Paul
Mukucha
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
Bindura University of Science Education
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01 · About the work
What I study
aul Mukucha is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Paul's work has been cited 267 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×10Customer Service Quality and Loyalty×8Sustainable Supply Chain Management×8Innovation and Socioeconomic Development×8Consumer Retail Behavior Studies×7
04 · Where I am
Affiliations
Affiliation on published researchBindura University of Science EducationDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
10 works3 Jul 2026Open access
The moderating role of gender on the effects of CRM strategies on customer retention: a multi-group analysis of Zimbabwean internet consumersPublisher siteCogent Business & Management, Customer Service Quality and Loyalty
16 Apr 2026
Determination of the Differential Effects of Hierarchical Layers of Last-Mile Logistics on Economic Utility in Agricultural Supply ChainsPublisher site16 Apr 2026
Optimizing Supply Chain Management Through Understanding Last-Mile Delivery Challenges in Major Zimbabwean CitiesPublisher site26 Dec 20241cites
The Integration of Artificial Intelligence (AI) With Indigenous Knowledge Systems (IK) in Addressing the Impacts of Climate Change on Rural FarmersPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Indigenous Knowledge Systems and Agriculture
26 Dec 20241cites
Drone Technology and Food Security in Zimbabwe's A2 Farming ModelPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Agricultural Innovations and Practices
26 Dec 2024
Contract Farming Optimization Through Leveraging Artificial Intelligence to Combat Side Marketing PracticesPublisher siteAdvances in marketing, customer relationship management, and e-services book series, FinTech, Crowdfunding, Digital Finance
29 Jul 2024Open access1cites
The influence of negotiation approaches on supplier relationship management in Zimbabwe's fast-food industryPublisher siteLogistics Supply Chain Sustainability and Global Challenges, Quality and Supply Management
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