30 Apr 2026Open access
Experiential marketing in tourism: a systematic review of paradigms, mechanisms and experiential outcomesPublisher siteCogent Business & Management, Consumer Retail Behavior Studies
Active, last published 2026
In digital marketing and social media
Mourad
Aarabe
Scholar“Research focused on Digital Marketing and Social Media and adjacent fields.”
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01 · About the work
What I study
ourad Aarabe is a researcher working on Digital Marketing and Social Media. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Mourad's work has been cited 208 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Digital Marketing and Social Media×9Diverse Aspects of Tourism Research×6Technology Adoption and User Behaviour×4Consumer Behavior in Brand Consumption and Identification×3AI in Service Interactions×3
04 · Where I am
Affiliations
Affiliation on published researchSidi Mohamed Ben Abdellah University, MoroccoDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
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