1 Jan 2026
AI-Driven Psychological and Contextual Marketing: Nudging Sustainable Consumer BehaviorPublisher siteAdvances in Science, Technology & Innovation/Advances in science, technology & innovation, AI in Service Interactions
Active, last published 2026
In technology adoption and user behaviour
Mohammed
Qmichchou
Scholar“Research focused on Technology Adoption and User Behaviour and adjacent fields.”
Ibn Tofail University
Morocco
Claim Your ProfileMorocco3
H-index
37
Citations
Mohammed has not officially claimed their profile. If you are Mohammed, claim it free.
Claim Your Profile
Pioneer
LOCKED
Pathfinder
LOCKED
Scholar
EARNED
Innovator
LOCKED
Inventor
LOCKED
Catalyst
LOCKED
Expert
UPGRADE
01 · About the work
What I study
ohammed Qmichchou is a researcher working on Technology Adoption and User Behaviour. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Mohammed's work has been cited 37 times across 3 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Technology Adoption and User Behaviour×7Digital Marketing and Social Media×6Customer Service Quality and Loyalty×4FinTech, Crowdfunding, Digital Finance×4Online and Blended Learning×2
04 · Where I am
Affiliations
Affiliation on published researchUniversité Ibn-Tofail, MoroccoDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
5 works28 Jun 2024
A Systematic Review of Augmented Reality Experiential MarketingPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Technology Adoption and User Behaviour
26 Mar 2024
Phygital learning in Moroccan higher education and its impact on student satisfactionPublisher siteRevue Management & Innovation, Online and Blended Learning
5 Oct 2023Open access6cites
Contextual marketing and information privacy concerns in m-commerce and their impact on consumer loyaltyPublisher siteArab Gulf Journal of Scientific Research, Technology Adoption and User Behaviour
28 Feb 2023Open access1cites
L’impact de la qualité du service électronique sur l’intention d’achat des consommateurs : Le rôle médiateur de la satisfactionPublisher siteInternational Journal of Financial Studies Economics and Management, Customer Service Quality and Loyalty
Expert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
Are you Mohammed?
Claim it to verify your details, connect with industry partners, and explore Fractional Domain Expert opportunities through MARATTO™.
African researchers are full of potential that too often goes unrecognised. Your MARATTO™ profile gives your work the commercial pathway it deserves.
Claim Your Profile
Free to claim · takes a minute to verify it’s you