7 Oct 2025Open access
Exploring factors that enhance customer engagement with social commercePublisher siteSpanish Journal of Marketing - ESIC, Digital Marketing and Social Media
Active, last published 2026
In technology adoption and user behaviour
Heba E.
Hassan
Scholar“Research focused on Technology Adoption and User Behaviour and adjacent fields.”
Suez University
Egypt
Claim Your ProfileEgypt5
H-index
191
Citations
Heba has not officially claimed their profile. If you are Heba, claim it free.
Claim Your Profile
Pioneer
LOCKED
Pathfinder
LOCKED
Scholar
EARNED
Innovator
LOCKED
Inventor
LOCKED
Catalyst
LOCKED
Expert
UPGRADE
01 · About the work
What I study
eba E. Hassan is a researcher working on Technology Adoption and User Behaviour. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Heba's work has been cited 191 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Technology Adoption and User Behaviour×7Customer Service Quality and Loyalty×5Digital Marketing and Social Media×3Consumer Retail Behavior Studies×2
04 · Where I am
Affiliations
Affiliation on published researchSuez University, EgyptDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
4 works15 Oct 2024Open access11cites
The role of mobile shopping service quality in enhancing customers M-satisfaction, M-loyalty, and E-word of mouthPublisher siteFuture Business Journal, Technology Adoption and User Behaviour
22 Feb 20249cites
Social Media Advertising Features that Enhance Consumers’ Positive Responses to AdsPublisher siteJournal of Promotion Management, Digital Marketing and Social Media
1 Jan 20241cites
Acceptance of mobile health services in emerging markets: a study of Egyptian consumersPublisher siteInternational Journal of Business and Emerging Markets, Customer Service Quality and Loyalty
Expert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
Are you Heba?
Claim it to verify your details, connect with industry partners, and explore Fractional Domain Expert opportunities through MARATTO™.
African researchers are full of potential that too often goes unrecognised. Your MARATTO™ profile gives your work the commercial pathway it deserves.
Claim Your Profile
Free to claim · takes a minute to verify it’s you