30 Jan 2025Open access
The Impact of Brand Authenticity on Purchase IntentionPublisher siteالمجلة العلمية للدراسات التجارية والبيئية, Consumer Perception and Purchasing Behavior
Active, last published 2026
In technology adoption and user behaviour
Doaa
Ayoub
Scholar“Research focused on Technology Adoption and User Behaviour and adjacent fields.”
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01 · About the work
What I study
oaa Ayoub is a researcher working on Technology Adoption and User Behaviour. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Doaa's work has been cited 27 times across 3 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Technology Adoption and User Behaviour×4Digital Marketing and Social Media×2Environmental Sustainability in Business×2Consumer Retail Behavior Studies×2
04 · Where I am
Affiliations
Affiliation on published researchBritish University in Egypt, EgyptDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
6 works24 Apr 2024Open access2cites
The Effect of Greenwashing on Consumers’ Green Purchase IntentionsPublisher siteالمجلة العربیة للإدارة, Environmental Sustainability in Business
4 Mar 2024Open access19cites
The impact of push-pull motives on internal tourists’ visit and revisit intentions to Egyptian domestic destinations: the mediating role of country imagePublisher siteHumanities and Social Sciences Communications, Diverse Aspects of Tourism Research
8 Feb 2024Open access9cites
AI -ChatGPT Usage Among Users: Factors Affecting Intentions to Use and the Moderating Effect of Privacy ConcernsPublisher siteMSA- Management Sciences Journal/MSA-Management Sciences Journal, Technology Adoption and User Behaviour
30 Oct 2023
Consumer attitudes towards mobile marketing, permission to receive mobile advertising and behavioral intensions: The moderating role of genderPublisher siteالمجلة العلمية للدراسات التجارية والبيئية, Digital Marketing and Social Media
30 Oct 2023Open access
Examining the Antecedents to Permission Based Marketing and the Effect on Mobile Marketing AcceptancePublisher siteالمجلة العلمية للدراسات التجارية والبيئية, Technology Adoption and User Behaviour
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