1 Jan 2026
AI-Driven Psychological and Contextual Marketing: Nudging Sustainable Consumer BehaviorPublisher siteAdvances in Science, Technology & Innovation/Advances in science, technology & innovation, AI in Service Interactions
Active, last published 2026
In digital marketing and social media
Aya
Irgui
Scholar“Research focused on Digital Marketing and Social Media and adjacent fields.”
Ibn Tofail University
Morocco
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Citations
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01 · About the work
What I study
ya Irgui is a researcher working on Digital Marketing and Social Media. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Aya's work has been cited 7 times across 3 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Digital Marketing and Social Media×3Technology Adoption and User Behaviour×2Online and Blended Learning×2
04 · Where I am
Affiliations
Affiliation on published researchUniversité Ibn-Tofail, MoroccoDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
4 works28 Jun 2024
A Systematic Review of Augmented Reality Experiential MarketingPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Technology Adoption and User Behaviour
26 Mar 2024
Phygital learning in Moroccan higher education and its impact on student satisfactionPublisher siteRevue Management & Innovation, Online and Blended Learning
5 Oct 2023Open access6cites
Contextual marketing and information privacy concerns in m-commerce and their impact on consumer loyaltyPublisher siteArab Gulf Journal of Scientific Research, Technology Adoption and User Behaviour
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