What Makes Them Happy? The Determinant Factors of Happiness Among Communities in an Endemic Phase

Abstract

Due to its link to social welfare, happiness has gained interest from many stakeholders. However, the COVID‐19 pandemic has severely impacted community well‐being and happiness. The identification of community happiness factors, especially during an endemic phase, is vital for developing effective policy strategies. The present study examined the variables that lead to community members’ subjective happiness during an endemic phase. This study uses a quantitative survey questionnaire to achieve its goal. We administered the survey to 820 urban and rural Malaysians across various states. We used SMART PLS 3.2.7 to quantify the data using Partial Least Squares Structural Equation Modelling (PLS‐SEM). Pollution and climate change had the greatest impact on community happiness in Malaysia, followed by mental health, depression, and public amenities. This study has significant implications and contributions for SDG 3 (Good Health and Well‐being) and SDG 11 (Sustainable Cities and Communities), which aim to advance the development goals of developing countries. Societal well‐being should include happiness.