Trends and Challenges of E-Commerce in Nigeria

Abstract

We live in a digital world around the internet. The concept of online buying and selling has always been fasciSnating; how individuals in different locations can seamlessly engage in commerce across borders. The purpose of this study is to uncover the common trends and challenges presented by e-commerce in the Nigerian market, drawing insights from two diverse markets: The United States and South Africa. This study also provides strategic recommendations for overcoming these hurdles such as reducing the data cost, providing appropriate internet technology, investing in infrastructure, and enacting adequate laws and regulatory bodies. The study concludes that although there is an ongoing exciting journey of digital transformation in Nigeria, we still have a long way to go to be on par with other countries like the United States and South Africa. This study will contribute to providing a guide for policymakers in Nigeria for future policy directions on e-commerce.