article · Cogent Social Sciences
This research examines how green transformational leadership affects environmental sustainability through organisational green culture within small businesses in Tanzania. Based on a survey of 344 small business managers across the Dar es Salaam and Dodoma regions, the study analysed responses collected via online forms using covariance-based structural equation modelling. The results reveal that green transformational leadership exerts a significant direct influence on both environmental sustainability and organisational green culture. Furthermore, organisational green culture directly enhances environmental sustainability and serves as a significant mediator between leadership style and sustainability outcomes. The findings indicate that transitioning from traditional leadership styles towards green transformational leadership serves as an important measure for small enterprises aiming to advance their environmental practices.
For small businesses seeking to become environmentally sustainable, technical fixes alone may not suffice. The evidence highlights that adopting a green transformational leadership approach reshapes internal workplace culture, which in turn drives meaningful sustainability outcomes. This provides practical direction for managers seeking to establish sustainable habits across everyday commercial operations.
The findings are relevant for enterprise support programmes, business advisors, and executive training providers developing sustainability frameworks for small enterprises. Because this is survey-based management research rather than a commercial product, it offers applied insights rather than a direct commercial technology, ready to inform managerial training and workplace policy interventions.
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This study aims to analyze the interplay between green transformational leadership, organizational green culture, and environmental sustainability among small businesses in Tanzania. Although there is increasing interest among scholars to incorporate green practices in small business practices, little is known about how green transformational leadership can influence environmental sustainability through organizational green culture. This study involved 344 managers of small businesses located in the Dar es Salaam and Dodoma regions. A structured questionnaire was administered to managers through online platforms using Google Forms. CB-SEM was used to analyze the data. The findings suggest that green transformational leadership significantly influences environmental sustainability, while green transformational leadership significantly influences organizational green culture, which in turn significantly influences environmental sustainability. Finally, organizational green culture was found to be a significant mediator of the relationship between green transformational leadership and environmental sustainability. Generally, the findings suggest that a shift from traditional transformational leadership to green transformational leadership can be a key initiative toward environmental sustainability among small businesses. In addition, this study has both theoretical and managerial implications.
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DOI: 10.1080/23311886.2024.2441400
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