TRANSFORMING CLOTHING INNOVATION INTO ENTREPRENEURIAL VENTURES IN GHANA: THE CASE OF FASHION AND CLOTHING DESIGNERS IN SEKONDI-TAKORADI METROPOLIS

Abstract

The Ghanaian clothing industry is undergoing a transformation phase characterised by a blend of cultural heritage, innovation, and entrepreneurial spirit. Despite a rise in global demand for African-inspired fashion, many Ghanaian innovators face substantial challenges in turning their creative ideas into viable business ventures. This study examines the primary factors influencing success and the obstacles to entrepreneurship in the clothing sector, focusing on financial constraints, business management skills, market access, and government policies. The research uses qualitative methods and deliberately selects 18 sole traders from the clothing manufacturing industry in the Sekondi-Takoradi metropolis for interviews. These clothing entrepreneurs shared their experiences and growth strategies. The findings show that while digital marketing and e-commerce offer opportunities for expansion, limited financial support and a lack of business management skills restrict growth potential. The study recommends implementing an improved financial support programme, enhancing business education, and strengthening policy measures to develop a strong entrepreneurial ecosystem in Ghana's fashion industry. These insights aim to inform strategies that promote sustainable clothing entrepreneurship and foster economic development.