Towards a based artificial intelligence model to support marketing communication

Abstract

Modeling is an effective technique to easily understand the composition and functioning of the environments we wish to study. Because of the importance of both communication and marketing communication inside enterprises, we have chosen to present through this paper a model based on artificial intelligence and python package ‘NLTK’ to support the control of marketing communications. The purpose of the proposed model is precisely the control of opinions expressed by consumers in digital environments, towards products and brands, to be able to react effectively in case of non-satisfaction. In parallel, we will also try to give some useful notions of the field jargon, the understanding of which will be certainly useful to further unify the adopted language and minimize the ambiguities encountered in it.