The vexed question of Ethiopian identity-driven politics and the discourse of political communication in the digital media sphere

Abstract

This study aims to examine the interplay between political communication and discursive practices in the emerging new media landscape after the recent political reform in Ethiopia. The study employs interpretative textual analysis in qualitative research approach to analyze political communication texts posted by political party leaders and activists’ official pages through Critical Discourse Analysis. By using this method, the study critically examines the recent political developments with a specific focus on: EPRDF fragmentation, disintegration of TPLF from the central government, de-facto state formation, the integration of PP into political scene, inter-party political dialogues, and election scenarios among purposely selected ethno-nationalist and unionist political party leaders and activists’ official pages. The finding of the study reveals that political actors used social media as a political communication backchannel and a counter-hegemonic space to construct their political identities and ideologies. The result further shows ethnic identity has overwhelmingly become the source of power over pan-Ethiopian nationalism identity. The politics of ethnic belongingness is found to be an emerging political communication discourse in the study. Ethnic divisions and polarized political views have been recurrently propounded among political actor’s posts in their digital media. Accordingly, accommodative discursive strategies appear to be the dominant discursive strategies utilized by unionist political actors, while ethno-nationalists employ divisive rhetorical strategies in their political communication. In this continuum, polarized political views along with ethnic-based political formations put the issue of identity in a vexed condition and the existing Ethiopian politics in a state of interregnum.