The role of new media literacy in shaping online learning satisfaction: Evidence from Egyptian universities

Abstract

The pervasive adoption of online learning in educational systems worldwide has resulted in delivering this learning to digital natives, today’s university students. In this context, it is crucial to acknowledge the significance of students’ satisfaction in determining the success or failure of online learning. This study examines the impact of the four New Media Literacy (NML) dimensions on students’ satisfaction with online learning (SOL). A total of 640 university students from four universities in Egypt were included in the data collection process. The findings derived from structural equation modelling revealed that the four dimensions of (NML), namely functional consumption, critical consumption, functional prosumption, and critical prosumption, exhibited statistically significant and positive impacts on students’ (SOL). The primary determinant of students’ (SOL) was functional consumption. The results yield noteworthy practical implications for stakeholders involved in formulating strategic goals to enhance the efficacy of online courses.