The role of creative arts and eco tourism in promoting sustainable livelihoods in Botswana

Abstract

This study explores how sustainable craft making and eco tourism can support community empowerment in Botswana's Northwest District. Drawing on a qualitative, community based research design, data were collected between 2022 and 2024 through semi structured interviews, focus group discussions, and participant observation in five communities: Shorobe, Maun, Tsutsubega, Shakawe, and D'kar. Participants included local artisans, youth leaders, tourism operators, community representatives, and non-governmental organizations. Findings show that artisanal activities, especially basket weaving with Hyphaene petersiana palm leaves and ostrich eggshell beadwork, contribute significantly to household income. The People's Path Project enhanced these outcomes by providing training in sustainable harvesting, improving digital and market access, and establishing a cultural eco tourism circuit. Women gained greater economic autonomy and decision making roles, while youth engaged in heritage based enterprise and innovation. Environmental stewardship was also strengthened through community led management of natural resources. The results demonstrate that when supported by digital infrastructure, training, and inclusive governance, culturally grounded eco tourism can promote economic resilience, ecological sustainability, and cultural continuity. This model holds potential for replication in other rural contexts across Southern Africa.