The Integration of Artificial Intelligence in the Management of Organizational Change

Abstract

This study explores the integration of artificial intelligence (AI) in organizational change management, particularly its role in reducing resistance to change and strengthening employee engagement. À une époque où les processus de transformation sont de plus en plus influencés par la digitalisation, cette recherche s'interroge sur les façons dont l'IA peut optimiser la gestion du changement en entreprise. Using a quantitative research model, this study explores the effect of AI on resistance to change and strengthening employee engagement in transformation processes. Five research hypotheses were tested using a regression analysis on a sample of 68 Moroccan companies engaged or likely to be engaged in organizational transformation processes and using or considering using tools artificial intelligence. Findings suggest that AI enables predicting resistance and adjusting support programs through behavioral analysis and intervening personalization. Smart platforms also support targeted and transparent communication by automating repetitive change processes.