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The Influence of E-Commerce Platforms on Sustainable Agriculture Practices among Smallholder Farmers in Sub-Saharan Africa

202441 citationsOpen accessUniversity of Mpumalanga

In plain language

Smallholder farmers across Sub-Saharan Africa face considerable constraints, notably limited market access and scarce resources, which undermine food security and conservation efforts. Digital commerce platforms provide tools to address these challenges by connecting producers directly to markets. An analysis of literature, reports, and case studies between 2010 and 2024 shows that e-commerce noticeably enhances market reach for these farmers. This increased connectivity results in improved produce prices and measurable reductions in post-harvest losses. In addition, the platforms enhance knowledge exchange, which encourages the adoption of sustainable farming methods. Despite these gains, widespread benefit remains constrained by low levels of digital literacy and poor regional infrastructure. Realising the broader potential of digital trading tools requires deliberate policy support, capacity-building initiatives, and the development of scalable operational models.

Key takeaways

  • E-commerce platforms improve market access for smallholder farmers across Sub-Saharan Africa, resulting in higher prices and lower post-harvest losses.
  • The platforms promote the adoption of sustainable agricultural practices by improving the flow of information to farmers.
  • Adoption and impact are hindered by significant barriers, particularly limited digital literacy and deficits in infrastructure.
  • Targeted policy interventions, capacity-building programmes, and scalable models are needed to expand the benefits of e-commerce.

Why it matters

Smallholder farming is crucial to environmental conservation and food security in Sub-Saharan Africa, yet rural isolation keeps farm earnings low and food waste high. Demonstrating that digital market platforms can raise crop earnings, reduce harvest loss, and spread sustainable farming practices highlights a practical digital pathway to strengthen regional food systems and rural livelihoods.

Commercialisation angle

The evidence shows applied, existing digital platforms that connect rural smallholders to commercial buyers and technical advice. Key users include agricultural technology developers, platform operators, and farmer cooperatives. While commercial tools already exist in the market, scaling them commercially across the region depends on addressing structural barriers such as weak infrastructure and low user literacy, alongside developing sustainable, tested business models.

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Abstract

Sustainable agriculture is vital for food security and environmental conservation in Sub-Saharan Africa (SSA), where smallholder farmers encounter challenges like limited resources and market access. E-commerce platforms offer potential solutions by enhancing connectivity and sustainable practices. This review assesses the impact of such platforms on smallholder agriculture in the region, analysing the literature, reports, and case studies from 2010 to 2024 sourced from databases like Google Scholar and Scopus. Inclusion criteria focused on market access, economic outcomes, and sustainability. Findings indicate that e-commerce platforms notably improve market access, leading to better prices and reduced post-harvest losses. They also facilitate information flow, encouraging sustainable practices. However, challenges such as digital literacy and infrastructure deficits persist. E-commerce platforms positively influence sustainable agriculture in SSA by improving market access and supporting sustainable practices. Overcoming barriers through policy interventions and capacity-building is crucial for maximising these benefits. Further research is needed to explore long-term impacts and scalable models.

Research topics

  • ICT Impact and Policies
  • Innovation and Socioeconomic Development
  • Agricultural Innovations and Practices

Sustainable Development Goals

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DOI: 10.3390/su16156496

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