book chapter · Studies in systems, decision and control

The Impact of Brand Orientation on Brand Equity—The Case of Private Higher Education Institutions in Egypt

Ahmed Roushdy
Noura Said Ghataty
Karim Atef Ahmed Mohamed
Karima Shalaby

2025Misr University for Science and Technology

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Research topics

Consumer Behavior in Brand Consumption and Identification
Marketing and Advertising Strategies
Digital Marketing and Social Media

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DOI: 10.1007/978-3-031-88874-8_13

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