The emotional complexity of corporate communication: An emerging market case study

Abstract

This study examines Renergen Ltd's Chief Executive Officer's defence of using paid analysts. By analysing sentiment from the CEO's interview, using Facial Expression Recognition (FER) and Dynamic Exploratory Graph Analysis (DynEGA), we explore the emotional tones of sadness, fear, regret, excitement, happiness and optimism. The findings suggest that the CEO's communication was strategically crafted to address investor concerns and promote a positive outlook, highlighting the use of impression management to influence retail investors and navigate the controversy surrounding the company.