book chapter · Palgrave studies of marketing in emerging economies

The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation

2025Accra Technical University

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Research topics

Customer Service Quality and Loyalty
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification

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DOI: 10.1007/978-3-031-85344-9_3

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