article · MethodsX
Over the past decade, Morocco has initiated major reforms to strengthen youth entrepreneurship, highlighting the need to identify drivers of entrepreneurial activity among young people. This research examines the determinants of entrepreneurial intention among public university management students following an action-based, learning-by-doing entrepreneurship programme. Data gathered through face-to-face surveys were evaluated using exploratory and confirmatory factor analysis techniques. The results reveal that action-based entrepreneurship education significantly and positively impacts students' attitudes towards entrepreneurship and their perceived entrepreneurial capacity. Furthermore, social norms exert a positive influence on both attitudes and perceived capacity, which subsequently strengthens students' intention to pursue entrepreneurship. The methodology offers higher education administrators and researchers a structured framework to evaluate how practical educational approaches foster entrepreneurial mindsets among students.
Equipping young people with entrepreneurial skills is crucial for national economic reform and youth employment. By demonstrating that hands-on, practical education directly improves students' confidence and willingness to start businesses, this work helps universities design more effective curricula. It also underscores how community and social expectations shape young people's readiness to pursue enterprise.
This applied and tested methodology is designed for managers of Moroccan higher schools of technology and university curriculum designers. It provides an operational approach for implementing and assessing learning-by-doing entrepreneurship programmes. The work can also be used by academic researchers to measure entrepreneurial intent among technical and engineering students, offering a ready-to-use assessment framework for higher education training initiatives.
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The kingdom of Morocco has launched over the last decade major reform projects in order to strengthen youth entrepreneurship. Therefore, it is important to identify factors contributing to enhanced youth entrepreneurship activity. Hence, this method article examines the determinants of public university students' entrepreneurial intention, by focusing on the importance of action-based entrepreneurship education. Data were collected using a face-to-face questionnaire from management students who had completed a program in action-based entrepreneurship. The data analysis design incorporates both exploratory (PCA using IBM SPSS Statistics 26) and confirmatory factor analysis (PLS-SEM using SmartPLS 3). Findings showed that action-based entrepreneurship education positively and significantly affects attitude towards entrepreneurship, and perceived entrepreneurial capacity. In addition, social norms positively influence attitude towards entrepreneurship and perceived entrepreneurial capacity, which turns to enhance students' entrepreneurial intention. Managers of Moroccan higher schools of technology may use this method article to pinpoint critical factors for enhancing students' entrepreneurial intention.•This method article proposes a practical approach to teaching entrepreneurship based on the learning-by-doing approach.•This method article can be used as a reference for researchers interested in studying the role of entrepreneurship education in promoting entrepreneurship in universities.•This method article can be used in order to identify the determinants of entrepreneurial intent among engineering students.
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DOI: 10.1016/j.mex.2022.101657
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