article · Journal of Environmental Management and Tourism
A systematic review assesses the adoption of the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology across tourism and hospitality research. Examining forty studies published between 2017 and 2022, the evaluation maps the academic journals, contexts, theoretical variants, and research methodologies commonly applied in the sector. Findings indicate that mobile applications and social media marketing represent the most frequent constructs investigated within the existing literature. By cataloguing the current state of knowledge, the work synthesises core patterns in how digital systems and user behaviours are analysed in tourism settings. It establishes a structured foundation to guide future academic investigations, helping to clarify prevailing methodologies, identify prominent theoretical extensions, and highlight potential avenues for further research.
Understanding how travellers and service providers adopt new digital tools is essential for modernising tourism services. By categorising existing studies on technology acceptance models, this synthesis clarifies which digital platforms, such as mobile apps and social channels, receive the most attention. It helps researchers and decision-makers quickly grasp current evidence on user behaviour while highlighting gaps that warrant future operational and academic study.
The abstract does not indicate an application pathway, focusing instead on a systematic literature review of theoretical technology acceptance frameworks.
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This paper aims to answer four fundamental questions: (1) What scientific journals have published papers on the application of the Technology Acceptance Models (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) in tourism and hospitality research? (2) In what context have the TAM and UTAUT models emerged in tourism and hospitality research? (3) Which types of TAM and UTAUT have attracted interest in tourism and hospitality research? (4) What methodologies are used in the applications of TAM and UTAUT in tourism research? The design of this study corresponds to establishing the framework for future research on TAM and UTAUT in tourism by outlining what is currently known. Based on 40 papers published between 2017 and 2022, the methodology consists of an analysis of studies that have been conducted in tourism and hospitality using technology adoption theories (TAM and UTAUT). A systematic literature review is the ideal approach for the current state with a focus on the application of the theories of TAM and UTAUT models. Based on an analysis of 40 studies, mobile applications and social media marketing emerged as the most prevalent constructs. This paper proposes a summary of potential paths for future studies, offering possibilities and guidelines.
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DOI: 10.14505/jemt.v14.2(66).08
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