The Antecedents of the Entrepreneurial Intention of Cooperative Founders: The Case of the Province of Larache

Abstract

This paper aims to identify the antecedents of entrepreneurial intention among the founders of cooperatives in the Larache province of Morocco. The theoretical model used is Ajzen's Theory of Planned Behavior, which explains intention based on attitudes toward behavior, social norms, and perceived behavioral control. Our analysis adopts a quantitative approach for 57 founders of cooperatives. The data underwent exploratory analysis using Principal Component Analysis (PCA) and confirmatory analysis through linear regression using the SPSS software. Our findings suggest a relationship between attitude toward behavior and intention while rejecting the link between social norms and intention, as well as perceived behavioral control and intention. Our findings also underscore the role of ancestral solidarity practices in empowering indigenous peoples. In this regard, the Georgist political economy approach provides a suitable perspective to promote cooperative entrepreneurship in Africa.