Studying the Effectiveness of Government Approaches to Incidents and Crisis in the Egyptian Hospitality Sector

Abstract

The research investigates the crisis and incident management strategies employed by the Ministry of Tourism to address challenges including food poisoning, harassment, drowning, terrorism, and the impacts of COVID-19. Using a quantitative approach, the study assesses the effectiveness of these procedures and identifies areas for improvement to enhance resilience, aiming to boost Egypt's tourism management practices and create a globally competitive sector. Targeting tourism specialists at various job levels within the Ministry of Tourism with judicial control status in key regions (Cairo, Alexandria, South Sinai, Red Sea, Luxor, and Aswan), the study achieved a 100% response rate from 54 participants via a Google Form in October 2023. Findings showed neutrality regarding the ministry's effectiveness in preventing trained hotel workforce leakage and mixed opinions on the protection of hotel staff rights during COVID-19. However, there was strong agreement on hotels' compliance with COVID-19 precautionary measures and a general consensus that the ministry effectively limits incidents like drowning and food poisoning. Mixed views were noted on the ministry's proactive crisis planning. The research underscores the pivotal role of the Ministry of Tourism and emphasizes the necessity for clear policies aimed at safeguarding hotel staff rights during crises, alongside the provision of ongoing training to ensure compliance with health and safety standards. Additionally, the study advocates for the development of a tailored crisis management plan for the hospitality sector. There is also a pressing need to enhance preventive measures against safety issues, conduct a comprehensive evaluation of past management strategies, and establish a robust crisis management framework. Finally, implementing a strong crisis communication strategy is essential for rebuilding traveler confidence in the wake of declines in demand and occupancy rates.