Strategic green alliances: Integrating green dynamic capabilities, AI, and electronic entrepreneurial innovation for sustainability

Abstract

This study investigates the strategic integration of Green Dynamic Capabilities (GDC), artificial intelligence (AI), and electronic entrepreneurial innovation to promote sustainability within entrepreneurial ventures. Addressing a significant research gap, it examines how GDC fosters green innovation (RQ-1), the influence of green innovation on electronic entrepreneurial innovation (RQ-2), and the amplifying effect of AI adoption on these relationships (RQ-3). Utilizing a purposive sampling approach, data were collected from 214 Omani entrepreneurs through structured surveys. The findings reveal that GDC positively impacts green innovation, enhancing electronic entrepreneurial innovation. Moreover, AI adoption significantly moderates these relationships, amplifying the positive effects when AI integration is high. This underscores the pivotal role of AI in enhancing both GDC and green innovation efforts. The study contributes to academic knowledge by forging connections between GDC, green innovation, and AI adoption, offering actionable insights for businesses seeking sustainable practices and innovative solutions. The implications suggest that integrating AI technologies can maximize the benefits of GDC for electronic entrepreneurial innovation, emphasizing environmental responsibility and innovation-driven growth.