book chapter · Advances in marketing, customer relationship management, and e-services book series
The combination of artificial intelligence with social psychology in the analysis of behavior (feelings) of web users, towards a commercial offer, is very important to be able to deeply touch the different axes of this subject. This chapter is a contribution to the efforts made on this theme and aims exactly to show, in an educationally simplified way, how to use advanced approaches, from the field of artificial intelligence, to carry out this type of study, to choose the best approach to adopt, and to select the best results obtained.
This page summarises published work. The authoritative version sits with the publisher.
DOI: 10.4018/979-8-3693-4453-8.ch008
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