Social Media Use for Information Dissemination in Academic Libraries: A Case Study of Bayelsa Medical University (BMU) Library, Yenagoa

Abstract

Abstract Purpose – This study investigates the use of social media platforms for information dissemination at the Bayelsa Medical University (BMU) Library, with a focus on identifying the platforms employed, the purposes for which they are utilized, and the challenges encountered in their deployment. Design/Methodology/Approach – The study adopted a descriptive survey research design targeting a population of 23 library staff at Bayelsa Medical University Library. Data were collected using a structured questionnaire and analyzed using descriptive statistics, including mean scores and percentages. Findings – The findings revealed that WhatsApp (91.3%) and Facebook (78.3%) are the most widely utilized platforms for information dissemination, while specialized platforms such as Instagram and LinkedIn remain significantly underutilized. The primary purposes for social media use include administrative updates, particularly communicating library hours (x̄ = 3.74), and sharing academic links to medical databases such as PubMed and Hinari (x̄ = 3.48). Social media was found to be effectively employed as a tool for Selective Dissemination of Information (SDI). However, the study identified critical challenges hindering optimal use, most notably unreliable university internet connectivity (x̄ = 3.65) and the total absence of a formal institutional social media policy (x̄ = 3.57). Originality/Value – This study contributes to the growing body of literature on social media adoption in special academic libraries, particularly within medical university contexts in developing regions. The findings provide practical insights for library management and university administrators seeking to enhance digital information dissemination strategies. Keywords – Social media, information dissemination, academic libraries, medical libraries, library services, Nigeria