peer review
The article discusses the case of a company specialized in the production of vehicles that is currently experiencing problems and an unexpected decline in its sales.The author presents solutions used by Tesla inherent to agile and innovative management. Relationship to Literature:At the level of the general introduction, the emphasis is mainly on innovation.It would be essential to introduce the other concepts of the study, namely success and drivers of innovation, as indicated by the title, specifically disruptions, customer transformation, business model, and entrepreneurial strategies.The competition is part of the disturbance.Resorting to new publications would be essential.Two articles dating from 2024 have been introduced in the new version.The case has been the subject of several recent studies.The use of these recent articles would be a major contribution to the present paper.
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DOI: 10.32388/4zxkpd
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