Public Relations Practitioners Leadership Skills as Determinants of Effective Communication in Organizations

Abstract

The study was conducted for the purpose of investigating Public Relations Practitioners' Leadership Skills as determinants of effective communication in organization evidence from south-east, Nigeria. Employing a descriptive survey design, we adopted both descriptive and inferential statistics to answer the two research questions and test the corresponding hypotheses. We gleaned primary data from a sample of 100 respondents Public Relations Practitioners from the five states in the region using both quota and systematic random sampling techniques. After the distribution of questionnaire, 94% were successfully returned and were used for the final analysis. The findings revealed among others that, the ways public relations practitioners' skills can determine effective communication in an organization in Southeast, Nigeria include; assisting in producing highly motivated, conscientious and efficient organizational leaders, encouraging the spirit of enquiry and creativity in employees; helping employees fit into the social life of community and society at large to achieve organizational goals, helping to enhance employees commitment to organizational goals providing employees with the intellectual and professional knowledge in carrying out their assignments; and helping to make employees adaptable to changing situations. Based on the findings, recommendations were made.