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article · E3S Web of Conferences

Predicting the client’s purchasing intention using Machine Learning models

20225 citationsOpen accessAbdelmalek Essaâdi University

Abstract

In this paper, we introduce a prediction algorithm that will determine the likelihood that a client will purchase from a website or not. This system is part of a global e-commerce solution that will help the clients to get the best possible experience. The paper presents an overview of the e-commerce system’s various components and their various steps and also an activity diagram of the system, which shows the various steps that the platform can perform. It also provides a general idea of the system’s workflow.

Research topics

  • Customer churn and segmentation
  • Time Series Analysis and Forecasting
  • Data Stream Mining Techniques

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DOI: 10.1051/e3sconf/202235101070

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