Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks

Abstract

Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme parks' overall success. There have been studies on the relationship between psychological outcomes such as perceived value, image, experiential satisfaction, and behavioural intentions in theme parks and experience quality; however, most of these studies have focused on the global north. In light of this, this study examines management' and guests' perceptions of experiencing quality, perceived value, and post-consumption behaviours (satisfaction and behavioural intentions) in what are thought to be Kenya's top theme parks. According to the research findings, improving experiential quality is critical for nurturing favourable post-consumption behaviours from both managerial and tourist perspectives. Furthermore, visitors place a premium on cost/affordability, outstanding service, and enjoyable and thrilling encounters as critical components of delivering visitor value and creating quality and memorable experiences. Both managers and guests reported high visitor satisfaction and positive behavioural intentions. The authors suggest that optimising the quality of visitor experiences at theme parks leads to beneficial post-consumption behaviours and overall park success