Optimizing African Print Motif Placement in Garment Construction: A Workshop Intervention for Ghanaian

Abstract

This study aimed to develop a simple, practical, and replicable learning methodology that incorporates motifs in African prints, thereby enhancing existing garment construction techniques. The study focused on members of the Ghana Dressmakers and Tailors Association (GNDTA) in Accra, examining the pre-intervention, intervention, and post-intervention phases. A descriptive case study approach was employed, using qualitative research methods. Purposive and convenience sampling techniques were used to select 63 dressmakers for the study. Data collection methods included semi-structured interviews, observation, and focus group discussions. The study›s findings revealed that most dressmakers had limited competency in effectively using motifs in African print fabrics in garment construction. To address the identified challenges, the researchers developed innovative principles, which were subsequently tested and validated during a workshop to assess their effectiveness. The study asserts that competency can be improved if dressmakers adapt the suggested principles of this study. The study recommends that enlightened fashion designers conduct seminars and workshops to teach dressmakers how to effectively incorporate motifs in African print fabrics into garment construction, thereby promoting a deeper understanding of textile design and fashion creation for quality garments.