LLM-Based Transformation of Digital Marketing Funnels:From Business DSLs to Django MVT Architectures

Abstract

This paper presents an automated approach for transforming a digital sales funnel into a Model View Template (MVT) Django architecture. A business-oriented Domain-Specific Language (DSL) is developed to describe entities, screens, and transitions without relying on explicit models or metamodels. In addition, a set of transformation rules and a structured pseudocode are developed to guide a Large Language Model (LLM) acting as a transformation engine. Based on this guidance, the LLM generates a complete Django application following the MVT architecture. The approach simplifies web application generation while preserving a clear separation between business specification and implementation.