Key success factors of local product cooperatives: an attempt at contextualisation

Abstract

This research paper focuses on a contextualization study that was conducted to integrate the specificities of the Moroccan context in the design of the phenomenon of success of local product cooperatives. We are convinced that it is not possible to borrow models designed in other contexts to study this issue in Morocco. To this end, we consider it essential to conduct a contextualization study to better understand the reality and re-examine the key success factors of local product cooperatives in the light of the Moroccan context. In this article, we first conducted a literature review highlighting the key concepts and theoretical foundations of our research question. Then, we conducted a qualitative study through semi-structured interviews with cooperative experts in Morocco. This contextualization study allowed us to reconstruct the different key success factors of local product cooperatives, primarily in the Moroccan context. The interviews conducted with experts highlighted some elements that were not taken into account in our initial conceptual model, including positive involvement, certification to access the market, productive alliances, and the number of members, gender, and win-win partnerships. <strong>K</strong><strong>eywords</strong>: Contextualization study; Key success factors; local product cooperatives <strong>JEL Classification: </strong>O12 D31 E24 <strong>Paper type: </strong>Empirical research