Investigating the current challenges of cultural tourism for sustainable local economic development in KZN province, South Africa

Abstract

This study investigates the prevailing barriers to the development of cultural tourism to become an inclusive and participatory agent of local economic growth in KwaZulu-Natal (KZN), South Africa. Using a mixed methods study approach, researchers collected data by giving structured questionnaires and conducting semi-structured interviews in eleven culturally rich areas of the province. Quantitative findings indicate the COVID-19 pandemic significantly eroded tourism growth, followed closely by the lack of local engagement, primarily among the youth and women, largely resulting from the unavailability of information and the lack of support for small businesses. Qualitative findings endorse the stated barriers, indicating the lack of sufficient strategic planning, under-marketing of the culture of tourism, and the lack of integration of such aspects of culture, such as traditional foods and arts, into the touristic products. The study calls for inclusive policies to empower the marginalised communities, the widening of community engagement, and the utilisation of KZN’s cultural resources to drive economic transformation. The study concludes by providing recommendations for responsive governance, strategic marketing, and development paradigms that can reposition the culture of tourism as a viable path for inclusive development in the province.