review · SSRN Electronic Journal

Integrating Customer Relationship Management and Business Intelligence to Enhance Customer Satisfaction and Organisational Performance. A Literature Review

20235 citationsOpen accessEnugu State University of Science and Technology

In plain language

No abstract is available for this record, so no summary has been generated.

Research topics

Big Data and Business Intelligence
Customer Service Quality and Loyalty

Read the original research

This page summarises published work. The authoritative version sits with the publisher.

View on publisher site Record on OpenAlex

DOI: 10.2139/ssrn.4664792

Is something wrong with this record? Report it or request removal.

Discussion

Discuss this research

Have you built on this work, tried to replicate it, or seen it applied in practice? Share what you know. Verified researchers and MARATTO™ domain experts can open a discussion, and any member can reply. Contributions are reviewed before they appear.

No discussion yet. Open the first thread.

New to MARATTO™? Create a free account.