Insights into Public Perception Towards Poultry Welfare, Egg Labelling, and Willingness to Pay Among Young Adults in Ghana

Abstract

Animal welfare in farmed animals is increasingly being identified as an integral part of ethical meat production; yet in most developing nations, including Ghana, little attention is being paid to this area of interest. The demand for chicken meat and egg products in Ghana has also increased because of rapid urbanisation and development; hence, public perception of poultry welfare is paramount in policy formulation and development in Ghana. This study investigates public perception of poultry welfare in Ghana, particularly laying hen farming. The study used a cross-sectional study and surveyed 1275 respondents aged 17 and older in Accra, Kumasi, and Tamale by collecting data in-person, and the questionnaire was administered using tablets or mobile devices. The study found that 69.1% of respondents poorly perceived farmed animal welfare, while 30.9% positively perceived farmed animal welfare in Ghana. There was a significant difference in perception levels among respondents in Accra and Kumasi, and those in Tamale, where respondents in Tamale indicated a slightly positive perception compared to those in Accra and Kumasi. Furthermore, 53.7% of respondents supported state intervention in farmed animal welfare, while 52.0% showed reluctance to pay a premium price for cage-free and free-range egg production in Ghana.