Influence of Agency Banking Strategy on Uptake of Products and Services in Family Bank Limited

Abstract

: Agency banking strategy is a branchless banking strategy that leverages modern Information Communication Technologies to provide financial services remotely. The study investigated the influence of agency banking strategy on the uptake of bank products and services in Family Bank, Kenya. The study used primary data from 138 respondents using structured questionnaires and secondary data from Family Bank and Central Bank of Kenya annual reports. The study adopted descriptive research designs. Descriptive and inferential statistics were used to analyze quantitative data. A simple univariate regression was applied and a beta coefficient of 0.913 was generated. The research concluded that agency banking is a good strategy to increase uptake. The study recommends that the bank should acquire new market niches to enhance uptake. The study recommends further research to determine the influence of product knowledge and training on the uptake. The study recommends a policy be formulated to ensure 100% visa card issuance and training on available services. A policy may be formulated to ensure that the agents’ liquidity is maintained at acceptable levels and advance interest-free loans to agents to increase liquidity and ease service delivery.