article · International Review on Public and Nonprofit Marketing

Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

Isaac Sewornu Coffie
Ernest Yaw Tweneboah‐Koduah
Atsu Nkukpornu
Elikem Chosniel Ocloo
Adelaide Naa Amerley Kastner

20238 citationsOpen accessCape Coast Technical University

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Research topics

Innovation and Socioeconomic Development
Organic Food and Agriculture
Service and Product Innovation

Sustainable Development Goals

1No Poverty

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DOI: 10.1007/s12208-023-00370-w

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