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article · Journal of Digital Business and International Marketing

Identifying Key Drivers of Technology Transfer Success in IT Using Jollys Subprocess Approach

Abstract

Technology Transfer (TT) is the movement of technology, know-how and skills from one organization to the other so as to facilitate developing new technologies that would be commercialize. In information technology particularly, TT constitutes a critical impact to competitiveness and growth. In this paper, we establish factors affecting TT projects’ success based on a survey of 135 project managers of 277 TT projects. To measure different influencing factors, a 5-point Likert scale is used whereas the success of project is measured by Jolly’s subprocess model. The findings showed that the “Channels of Communication” were the largest predictor in the level of TT effectiveness, followed by the “Management Support,” and “Technology Concreteness.” However, the factors such as ‘Sense of Common Purpose’ and ‘TT Awareness’ which were considered as less important by the respondents also proved significant on the statistical level. 52.59% of TT initiatives transitioned to commercialization while the rest were either stunted at other stages or completely dead. This study stresses the need for communication, management support, and specific attention to the issues of organizational awareness and cooperation in order to achieve effective technology transfer.

Research topics

  • Digital Transformation in Industry
  • Innovation Diffusion and Forecasting
  • Technology Assessment and Management

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DOI: 10.64026/jdbim/2025004

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